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Senior Product Marketing Manager

Almanac

Almanac

Marketing & Communications, Product
Remote
Posted on Thursday, August 3, 2023

About the role 

We're looking for an ambitious, high-bandwidth, eloquent product marketer to work closely with our leadership team to define and refine our product positioning. Reporting to our Head of Marketing, you will ensure that our communication speaks the language of our customers' jobs to be done, addresses customer pain points, and outlines product benefits.

Product marketing at Almanac sits between product, design, engineering, and our GTM teams. As our product marketer, you'll have the opportunity to define a new category around AI tools for marketing, manage exciting product launches, and develop positioning that converts potential users into passionate customers and viral growth stories.

Specifically, you will:

  • Work with our leadership team to develop our category, positioning, and GTM strategy
  • Own all product positioning at Almanac, including review and approval of landing pages, emails, ads, social, sales outreach and pitches, content marketing and more
  • Be a champion of our customers, telling their stories through various channels (web, webinar, blog, community, etc.) that highlight use cases that educate and inspire
  • Work with our customer development team to build a pipeline of leads, free users, and paying customers that create a "white hot" base of raving fans
  • Become the expert on our markets and competitors, helping our team understand what’s happening in productivity, collaboration, and remote work spaces