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Marketing Director

OpenX

OpenX

Marketing & Communications
New York, NY, USA
Posted on Thursday, April 20, 2023
Company at a Glance
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
The Marketing Director will be responsible for leading the corporate and sales marketing functions at OpenX. This includes developing and leading OpenX’s marketing calendar, social media channels, events, and sales-driven requests for collateral. This role will report to the Vice President of Marketing and support OpenX’s mission of creating the world’s most technologically advanced supply-side technology that delivers a fair and transparent, sustainable, and data-driven value exchange between consumers, advertisers, and publishers.

Responsibilities:

  • Create and execute a global social media strategy that promotes OpenX’s values and highlights our key in-market differentiators and initiatives
  • Owns the Asana relationship on behalf of OpenX and partners with Product Marketing to ensure clear project management and consistent campaign results
  • Develop marketing campaigns and report out on email, website, and campaign performance
  • Plan and execute marketing-sponsored events and partner with the in-house designer to establish an impactful presence
  • Lead the sales marketing and Account Based Marketing efforts aligned to the marketing themes and priorities

You Are:

  • An experienced marketer with 10+ years of experience delivering impactful messaging and working on challenging, wide-ranging projects, like new product launch campaigns, new country launches, or major marketing campaigns
  • Organized and have exemplary time and project management skills and are comfortable motivating internal and external stakeholders to hit key deadlines
  • An effective communicator — excellent copywriting and grammar skills
  • A self-starter who thrives in an autonomous environment — you have been the go-to marketer for an organization and are comfortable quickly shipping work
  • An effective collaborator with external partners — you’ve owned and managed projects working with freelancers and specialists to deliver other creative assets like photography, videography, and animation
  • Feedback-friendly and proactively seek feedback from both inside and outside your team

Nice to Have:

  • Have a history in building and developing junior marketing talent
  • Marketing operations experience and knowledge of Hubspot, Figma, and Wordpress
  • Programmatic and adTech marketing experience
  • Budget management and planning skills
OpenX VALUES
Our five company values form a solid bedrock serving to define us as a group and guide the company. Our values remind us that how we do things often matters as much as what we do.
WE ARE ONE
We are one team. There are no exceptions. We are a group of strong and diverse individuals unified by a shared mission. We embrace challenges and win together as a team. We respect and care about our colleagues and cultivate an inclusive culture
WE ARE CUSTOMER CENTRIC
We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care.
OPENX IS OURS
We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care.
WE ARE AN OPEN BOOK
We understand and respect what each of us does. We are eager to teach and share what we know with others, both internally and externally. We are eager to learn from others and we ask questions internally and externally.
WE EVOLVE FAST
We take responsible risks and own and learn from our mistakes. We recognize and repeat success. We actively seek out and provide constructive feedback. We adapt quickly and embrace change. We tackle growth and learning with real urgency. We are endlessly curious.
OpenX is committed to equal employment opportunities.
It is a fundamental principle at OpenX not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related medical condition, and other protected characteristic as established by law.
OpenX Applicant Privacy Policy
Applicants can review our Applicant Privacy Policy at any time by visiting the following link: https://www.openx.com/privacy-center/applicant-privacy-policy/.
Effective Date: March 1, 2022