Digital Marketing Manager
OpenX
This job is no longer accepting applications
See open jobs at OpenX.See open jobs similar to "Digital Marketing Manager" Indicator Ventures.Marketing & Communications
New York, NY, USA
Posted on Thursday, September 7, 2023
Company at a Glance
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
As the Digital Marketing Manager you will be an agile individual contributor on our growing Marketing team, reporting to the Director of Marketing. You will define and scale our digital marketing operations with a focus on email marketing, paid media and social. You will work closely with our sales and sales operations team to build out campaigns focused on revenue growth and client retention. You will be data-driven and help us optimize as well as create and deliver consistent reporting on our marketing efforts.
Key Responsibilities
- Marketing Operations.
- Manage email marketing including campaign set up, list building and maintenance as well as email deployment.
- Oversee calendar of campaigns and strategically align them to OpenX’s priorities and key moments.
- Paid Media & Social: Manage paid media campaigns across LinkedIn and other paid channels. Manage OpenX’s organic social presence across LinkedIn, Twitter, Instagram and more as needed.
- Lead generation: Partner with sales and sales operations to create lead generation campaigns aligned to revenue goals. Establish new work flows to identify sales qualified leads.
- Analytics & reporting: Identify KPIs, create and manage dashboards for reporting and onboard new tools as needed. Oversee analytics for the full marketing organization across all touchpoints.
- Routinely collaborate with Marketing, Sales and Operations to build programs that support our pipeline and revenue targets as well as our brand initiatives.
- Search Engine Optimization: Identify new opportunities to increase OpenX’s organic search visibility and website traffic. Have a pulse on the competitive SEO rankings, track changes in rankings and suggest improvements to optimize pages.
Required Skills & Qualifications
- 5-7 years experience in digital marketing and marketing operations.
- Proactive, self-starter with the ability to hit the ground running and be a strong contributor day to day.
- Expert knowledge and fluency of Hubspot, LinkedIn, Twitter, Facebook, Salesforce, Google Analytics and more.
- Strategic and execution-focused mindset. You will be required to flex building the long-term vision as well as the day-to-day operations of running multiple campaigns with a focus on performance KPIs.
- Can-do attitude with an eagerness to learn and grow
OpenX VALUES
Our five company values form a solid bedrock serving to define us as a group and guide the company. Our values remind us that how we do things often matters as much as what we do.
WE ARE ONE
We are one team. There are no exceptions. We are a group of strong and diverse individuals unified by a shared mission. We embrace challenges and win together as a team. We respect and care about our colleagues and cultivate an inclusive culture
WE ARE CUSTOMER CENTRIC
We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care.
OPENX IS OURS
We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care.
WE ARE AN OPEN BOOK
We understand and respect what each of us does. We are eager to teach and share what we know with others, both internally and externally. We are eager to learn from others and we ask questions internally and externally.
WE EVOLVE FAST
We take responsible risks and own and learn from our mistakes. We recognize and repeat success. We actively seek out and provide constructive feedback. We adapt quickly and embrace change. We tackle growth and learning with real urgency. We are endlessly curious.
OpenX is committed to equal employment opportunities.
It is a fundamental principle at OpenX not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related medical condition, and other protected characteristic as established by law.
OpenX Applicant Privacy Policy
Applicants can review our Applicant Privacy Policy at any time by visiting the following link: https://www.openx.com/privacy-center/applicant-privacy-policy/.
Effective Date: March 1, 2022
This job is no longer accepting applications
See open jobs at OpenX.See open jobs similar to "Digital Marketing Manager" Indicator Ventures.