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Regional Vice President, Buyer Development



Accounting & Finance
Los Angeles, CA, USA
Posted on Monday, February 5, 2024
Company at a Glance
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
OpenX, the world’s largest people-based advertising exchange, is seeking a Regional Vice President to join our US Buyer Development team. This position will play a critical role in the expansion of the OpenX business with brand advertisers and global ad agencies at a time of hyper-growth for our company. Reporting directly to the VP of Sales, the RVP will lead a team which is focused on driving net new revenue, as well as servicing clients to win more share of voice. This individual will be overseeing all operations in this region, responsible for its growth and service through leading the Account Management and Sales teams. Notably, this position will require a leader with vision, who understands how to develop a strong culture of synergy and is able to balance the demands of internal and external responsibilities. This critical member of the Buyer Development team will have a unique opportunity to influence the direction of the company, cement our position as the foremost identity-focused SSP, and truly own a set of high-value client relationships. Success in this position requires a passion for programmatic advertising with a heavy emphasis on connecting with programmatic advertising decision-makers, managing a sales cycle, negotiating and closing programmatic deals with clients and agencies. Candidates must bring a strong consultative sales mindset, and have the ability to thrive in a dynamic, team-focused environment, delivering results against revenue and MBO-based goals.


  • Manage a team of Sellers and Account Managers to grow revenue with their assigned holding companies, brands, agencies, agency trading desks (ATDs), consultancies, and managed service providers
  • Function as a business owner for your team’s assigned book: be deeply familiar with your region, own a quota and deliver regular, accurate updates on performance, client engagement, pipeline, and revenue
  • Expert-level knowledge of OpenX’s products, the OpenX pitch, and how programmatic decisions are made for all assigned accounts
  • Grow and expand existing Senior level partnerships
  • Further entrench OpenX as a trusted partner in the programmatic space, with an eye towards building long-term, revenue-yielding client relationships
  • Establish OpenX as a market leader in programmatic audience + identity
  • Help grow OpenX’s best-in-class reputation for programmatic education, thought leadership, and technology
  • Collaborate with internal stakeholders to deliver to clients the OpenX suite of programmatic and identity-based solutions

Required Qualifications & Skills

  • 10+ years working in online advertising (programmatic buying, account management, sales, etc).
  • 5+ years leadership experience, overseeing revenue-focused sales or business development teams.
  • Experience overseeing Account Management is necessary.
  • Solid relationships across marketers, agencies and ATDs and/or previous agency experience working closely with ad tech companies (DSP, DMP, Ad Server, etc)
  • Excellent teamwork and communication skills
  • Highly organized, with experience successfully managing multiple projects to tight deadlines
  • A clear understanding of SSPs/exchanges and programmatic buying fundamentals
  • Ability to travel up to 30%
  • BS/BA degree required or the equivalent combination of education, training and experience. MBA a plus!

Desired Qualifications & Skills

  • Deep familiarity with ad tech, SSPs, DSPs and the programmatic landscape, as well as with internal org structure at brands, agencies, ATDs and consultancies
  • Expansive network of strategic and transactional decision-makers on the buy-side, including brand-direct relationships
  • Well-versed in programmatic audience strategy: CRM, CDP, DMP, 1P+2P+3P data, the future-focused people-based marketing landscape, etc
  • Programmatic buying experience at an agency, ATD or brand
  • Strong executive presence and comfortable presenting to clients of all levels
  • A consultative, partnership-minded sales approach
  • Ability to lead all aspects of top-tier buyer relationships – truly ‘own’ a book of business
  • Excellent problem-solving skills and strong business judgment
Our five company values form a solid bedrock serving to define us as a group and guide the company. Our values remind us that how we do things often matters as much as what we do.
We are one team. There are no exceptions. We are a group of strong and diverse individuals unified by a shared mission. We embrace challenges and win together as a team. We respect and care about our colleagues and cultivate an inclusive culture
We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care.
We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care.
We understand and respect what each of us does. We are eager to teach and share what we know with others, both internally and externally. We are eager to learn from others and we ask questions internally and externally.
We take responsible risks and own and learn from our mistakes. We recognize and repeat success. We actively seek out and provide constructive feedback. We adapt quickly and embrace change. We tackle growth and learning with real urgency. We are endlessly curious.
OpenX is committed to equal employment opportunities.
It is a fundamental principle at OpenX not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related medical condition, and other protected characteristic as established by law.
OpenX Applicant Privacy Policy
Applicants can review our Applicant Privacy Policy at any time by visiting the following link: https://www.openx.com/privacy-center/applicant-privacy-policy/.
Effective Date: March 1, 2022