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Sales Director - Buyer Development Director ANZ



Accounting & Finance, Sales & Business Development
Sydney, NSW, Australia
Posted on Friday, May 31, 2024
OpenX, the world’s largest people-based advertising exchange, is seeking a Sales Director to join our ANZ Buyer Development team. This individual contributor position will play a critical role in the expansion of the OpenX business with brand advertisers and global ad agencies at a time of hyper growth for our company. Candidates should have a solid understanding of programmatic advertising and the broader advertising landscape, with experience working at or with the major advertising agency holding companies. This critical member of the Buyer Development team will have a unique opportunity to influence the direction of the company, cement our position as the foremost identity-focused SSP and truly ‘own’ a set of high-value client relationships.
Key Responsibilities
Building relationships and driving revenue with assigned holding companies, brands, agencies, agency trading desks (ATDs), consultancies and managed service providers
Working closely with account teams at agencies representing the top 200 global brands to activate private marketplaces
Developing deals that help advertisers connect with their target audiences and desired inventory across OpenX’s suite of premium publishers
Prospecting and connecting with potential buyers, deploying a discovery strategy and sales narrative designed to drive Programmatic Direct spend
Providing ‘ground support’ to strategic deals by driving transactional business and consistent deal-based revenue
Managing a pipeline of opportunities in Salesforce and providing regular reporting to management on deal progress
Collaborating with internal stakeholders to deliver to clients the OpenX suite of programmatic and identity-based solutions

Required Qualifications & Skills

  • 7+ years of programmatic advertising experience an advertising agency, brand or other ad tech firm
  • Solid relationships across marketers, agencies and ATDs and/or previous agency experience working closely with ad tech companies (DSP, DMP, Ad Server, etc)
  • Excellent teamwork and communication skills
  • Highly organized, with experience successfully managing multiple projects to tight deadlines
  • A clear understanding of SSPs/exchanges and programmatic buying fundamentals
  • Ability to travel up to 30%
  • BS/BA degree required or the equivalent combination of education, training and experience. MBA a plus!

Desired Qualifications & Skills

  • Deep familiarity with ad tech, SSPs, DSPs and the programmatic landscape, as well as with internal org structure at brands, agencies, ATDs and consultancies
  • Expansive network of strategic and transactional decision-makers on the buy-side, including brand-direct relationships
  • Well-versed in programmatic audience strategy: CRM, CDP, DMP, 1P+2P+3P data, the future-focused people-based marketing landscape, etc.
  • Programmatic buying experience at an agency, ATD or brand
  • Strong executive presence and comfortable presenting to clients of all levels
  • A consultative, partnership-minded sales approach
  • Ability to lead all aspects of top-tier buyer relationships – truly ‘own’ a book of business
  • Excellent problem-solving skills and strong business judgment