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Regional Vice President, Buyer Development APAC



Accounting & Finance
Sydney, NSW, Australia
Posted on Friday, June 7, 2024
OpenX, the world’s largest people-based advertising exchange, is seeking a Regional Vice President to lead our APAC Buyer Development team. This position will play a critical role in the expansion of the OpenX business with brand advertisers and global ad agencies at a time of hyper-growth for our company.
Reporting directly to the Managing Director, APAC, the RVP will lead a team that is focused on driving net new revenue, as well as servicing clients to win more share of voice. This individual will be overseeing all operations in this region and will be responsible for its growth and service by leading the sales teams. Notably, this position will require a leader with vision, who understands how to develop a strong culture of synergy and is able to balance the demands of internal and external responsibilities.
This critical member of the Buyer Development team will have a unique opportunity to influence the direction of the company, cement our position as a leading global SSP, and truly own a set of high-value client relationships.
Success in this position requires a passion for programmatic advertising with a heavy emphasis on connecting with programmatic advertising decision-makers, managing a sales cycle, negotiating and closing programmatic deals with clients and agencies. Candidates must bring a strong consultative sales mindset, and have the ability to thrive in a dynamic, team-focused environment, delivering results against revenue and MBO-based goals.

Key Responsibilities

  • Manage a team of Sellers across our JAPAC region to grow revenue with their assigned holding companies, brands, agencies, agency trading desks (ATDs), consultancies, and managed service providers
  • Function as a business owner for your team’s assigned book: be deeply familiar with your region, own a quota and deliver regular, accurate updates on performance, client engagement, pipeline, and revenue
  • Expert-level knowledge of OpenX’s products, the OpenX pitch, and how programmatic decisions are made for all assigned accounts
  • Grow and expand existing Senior level partnerships
  • Further entrench OpenX as a trusted partner in the programmatic space, with an eye towards building long-term, revenue-yielding client relationships
  • Establish OpenX as a market leader in programmatic audience + identity
  • Help grow OpenX’s best-in-class reputation for programmatic education, thought leadership, and technology
  • Collaborate with internal stakeholders to deliver to clients the OpenX suite of programmatic and identity-based solutions
  • Liaise with Buyer Development leads at a global level to ensure we are providing the best scale and commercial models for our clients

Required Qualifications & Skills

  • 10+ years working in online advertising (programmatic buying, account management, sales, etc).
  • 5+ years leadership experience, overseeing revenue-focused sales or business development teams.
  • Solid relationships across marketers, agencies and ATDs and/or previous agency experience working closely with ad tech companies (DSP, DMP, Ad Server, etc)
  • Excellent teamwork and communication skills
  • Highly organized, with experience successfully managing multiple projects to tight deadlines
  • A clear understanding of SSPs/exchanges and programmatic buying fundamentals
  • Ability to travel up to 30%
  • BS/BA degree required or the equivalent combination of education, training and experience. MBA a plus!

Desired Qualifications & Skills

  • Deep familiarity with ad tech, SSPs, DSPs and the programmatic landscape, as well as with internal org structure at brands, agencies, ATDs and consultancies
  • A thorough understanding of Agency commercial models and history in building, and activating these models.
  • Expansive network of strategic and transactional decision-makers on the buy-side, including brand-direct relationships
  • Well-versed in programmatic audience strategy: CRM, CDP, DMP, 1P+2P+3P data, the future-focused people-based marketing landscape, etc.
  • Programmatic buying experience at an agency, ATD or brand
  • Strong executive presence and comfortable presenting to clients of all levels
  • A consultative, partnership-minded sales approach
  • Ability to lead all aspects of top-tier buyer relationships – truly ‘own’ a book of business
  • Excellent problem-solving skills and strong business judgment